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THE ART OF SELLING

More profit
from each session.
While honoring the

season you’re in.

Ready to move beyond all-inclusive, but unsure what comes next?

The Art of Selling walks you through several ways to price and sell your work, helps you choose the one that fits your financial needs and your season of life, and gives you the steps to put it into practice.

$100 OFF THROUGH 10/31

use code LAUNCH

01 / YOUR LIFE BELONGS IN THE PLAN

There is actually more than one way to sell and increase your profit per session.

Ready to move beyond all-inclusive, but unsure what comes next?

The Art of Selling walks you through several ways to price and sell your work, helps you choose the one that fits your financial needs, your season of life and gives you the steps to put it into practice.

GET STARTED NOW

SOMETHING FOR EVERY STAGE OF GROWTH

Maybe right now, you…

INSIDE THE ART OF SELLING

You uncover a path to create more profit per session

while still honoring the season of life you’re in.

A woman sitting on a white surface, reading a magazine in a bright, minimalist room with shelves and artwork.

02 / AT A GLANCE

Know what you need to earn.
Then follow the map to get there.

Get clear on what your business needs to bring in, including paying you!

01.

Explore several pricing models (from selling just one product to full a la carte IPS) to increase your profit per session and understand what each asks of you.

02.

Build every detail of your pricing, products and the experience that supports them.

03.

Learn how to sell with confidence, explain your pricing, show clients the value of your products, and guide them through a purchase without feeling pushy.

04.

I'M READY!

THE POSSIBILITIES, THEY’RE ENDLESS

There’s more than one way
to earn more from a session.

Moving beyond all-inclusive doesn’t have to mean offering every product or jumping straight into full in-person sales.

Inside The Art of Selling, I’ll walk you through different ways to increase your profit per session. We’ll look at approaches such as The Bridge Method, collection-based sales, à la carte sales, and a one-product approach without IPS.

You’ll see how each works, what you’d need to put in place, and what it asks of your time. Then you’ll have a path forward for the one that fits you now. Whether you choose one product or a full menu, you’ll know why it belongs in your business.

This is for me!

  • "$2050 more than I would have made before!"

    “I just got out from my first reveal session and they purchased my album collection with all the digital files for $2500! All in all with the creative fee I made $2850 on this session! That is $2050 more than I would have made before I made the switch to IPS!”

    CAROLINE KLAAR

  • "First Order: $3,060!"

    "And profit is $2243!!"

    CHRISTI MARCHESCHI

  • "I sent my new frame pricing..."

    I sent my new frame pricing to a client last night and braced for impact. This morning I got a response that she wants to order an 11x14, no questions asked. Easy peasy. My first ever Musea frame order!

    JENNA GULLIVER

  • "You've literally changed my life ...

    and the trajectory of my business!"

    TAWNI ADAMS

  • "GRATEFUL FOR YOUR GUIDANCE"

    “Lots of mindset work today, pivoting so many beliefs of what it takes build a business that is really next-level, and believing in my ability to build it one step at a time. Grateful for your guidance & accountability!”

    CHRISTI MARCHESCHI

  • "YOUR COURSES HAVE MEANT THE WORLD TO ME

    I am inspired, grateful and completely in love with this next season of my life's work."

    SUZENNE KARP

04 / A CLOSER LOOK INSIDE

Go from “I think
I need to change
this” to an offer
you’re ready to launch.

We’ll work through the decisions that can feel overwhelming when you’re trying to make them all at once. Each decision gives you something to build on.

  • Start with what you want to earn and the life this work needs to support. Make room for your family, your priorities, and your own paycheck.

  • Look at the time you have, how often you want to be behind the camera, where you enjoy spending your time, and what you’re ready to commit to in this season.

  • Bring your numbers and your capacity together so your pricing has a reason behind it. You’re no longer charging like someone told you to. You’re making clear decisions based on your life.

  • Explore different selling approaches and what each asks of you and your time. Choose with your own business and life in mind. We don’t want to create a business you fight to support.

  • Work through your products, pricing, and what you’ll include. Understand the purpose behind what you offer. Inside, you’ll find tried and true examples of offers, collections and products you can swipe or make your own.

  • Learn how to explain your prices, talk about your products, and guide clients through purchasing. Design a system of selling that’s sustainable for you: choose what to automate and where to handhold.

  • Bring your offer and client experience together so you understand what you’re sharing and what you need in place to support it.

08 / YOUR NEXT STEP IS LAID OUT

When you sit down
to work,
you’ll know
where to start.

You’ve made time to work on your business. You shouldn’t have to use it wondering what in the world you’re supposed to do next.

Your step-by-step Trello board gives you a place to track the work, see what you’ve completed, and find your next task.

INTRODUCING

White text on black background reading "The Art of Selling"

The Art of Selling™ is a complete, step-by-step system for photographers who are ready to stop sending galleries into the void and start earning more from every session.

BUY NOW

Take a peek inside the modules

Eight bite sized modules that will walk you through every decision, provide swipe-able content and give you the plan you need to take this next step in your business.

    • Why Face-to Face

    • What does value mean?

    • The Sales System Overview

    • Why photographers undercharge

    • The Pricing Workshop

    • Collection-based IPS

    • The Bridge Method

    • A la Carte IPS

    • The No-IPS One Product Model

    • Pricing Your digitals

    • Create your collections

    • Pricing your collections

    • Your guided client experience

    • Create your pricing guide

    • Website makeover

    • Client experience automations

    • Planning guides

    • Announcing your new offer

    • Find your voice

    • Two ways to share your pricing & book clients

    • The Inquiry Form

    • The Inquiry Call (if needed)

    • The (don’t miss) planning call

    • The Planning Meeting

    • The Session

    • After the session

  • A walkthrough of every step of the ordering meting with full meetings for your to watch.

  • Step by step tutorials ordering from my favorite vendors.

    • How to track orders

    • Packaging tied with a bow

  • A BTS look at how I use Fundy during my ordering meetings.

Social media post expressing excitement about earning $2500 from an album collection and digital files, with a celebration emoji.
A screenshot of a text conversation discussing art sales and personal achievement, with a blue response box emphasizing success and mental attitude.
Screenshot of a message from a person mentioning sending a new frame pricing to a client, receiving a reply to order an 11x14 frame, and celebrating their first Musea frame order.
Screenshot of a messaging conversation. The first message celebrates a first booking with new prices and champagne emojis. The second message from Laura Esmond expresses excitement, repeating 'yes' multiple times.
Conversation screenshot with multiple messages about an invoice and payment, including a surprised emoji.
Screenshot of a text message stating a person sold a second ICS (IP Storage) and made a profit of $3,080.

I care about the business.
But I care even more about the life it’s meant to support.

The Art of Selling began as a course about in-person sales. Years of coaching photographers have taught me how much we need to consider before choosing how to sell.

What do you want to earn? How do you want to spend your days? And what can you give this business in the season you’re in?

Our children aren’t interruptions. Our families are part of why we’re building this in the first place. And it’s okay to make room for our work, ask for help, and want to earn money.

$100 off for a short time

USE CODE LAUNCH

“SO MANY ONLINE CLASSES TODAY, THEY TELL YOU WHAT TO DO. BUT THEY DON’T ALWAYS PROVIDE CLEAR ACTION STEPS. AND THAT IS WHAT MAKES THIS CLASS SO DIFFERENT…YOU TRULY GET A PEAK BEHIND LAURA’S PHOTOGRAPHY BUSINESS AND HOW SHE HAS SUCH SUCCESSFUL IN PERSON SALES.”

BRITTANY BARB PHOTOGRAPHY

Text message conversation expressing gratitude for a course and sharing positive updates.
A screenshot of a text message expressing a desire for physical photographs and artwork in a home, despite living in a digital world, with emojis of a red heart and a smiling face.
Screenshot of a messaging app showing a conversation with details about an IPS order totaling $3,060 and a profit of $2,243, with emotional reaction icons.

QUICK Q

  • This course is for any professional portrait photographer who is ready to offer products, no matter what stage. of business you are in! If you are ready, but unsure about client conversations, how the meetings work, pricing, creating packages, finding quality vendors, and/or ordering products without making expensive mistakes, then this course is for you.

  • The course is broken down into 8 parts and has a total viewing length of approximately 3 hours. You can watch the entire course in one day or break it down into the modules, completing tasks as you go.

  • You will need:

    • A Fundy account

    • A gallery account to deliver digital files such as Pixieset of PicTime.

    • An invoicing system such as Quickbooks or your scheduler. Many students use 17hats, Acuity or Honeybook.

    • Product samples: I recommend starting with just one of each product such as one album and one framed piece.

    • Sales tools from all vendors: frame corners and album cover swatches.

  • Part of this course is The Pricing Workshop where you learn about the real numbers driving your business. During this section you will figure out exactly what you need to earn on each session. Some photographers decide to raise their smallest package offer to meet this financial need, while others are able to simple add products to their current offering.

  • 🖥️ All video modules are provided in an online account. You will have unlimited access for the lifetime of the course plus any additional content created after you purchase.

    🎙️ You can listen to many of the modules in a private podcast!

    📖 You will have access to a printable workbook.

Let's do this!