EDUCATION FOR PORTRAIT PHOTOGRAPHERS
BUILD A BEAUTIFUL BUSINESS.
Create work you’re proud of. Treat your clients exceptionally well. Build a business that supports the life you actually want to live.
Education + coaching by photographer and educator Laura Esmond
01 / MY BELIEF
I believe beautiful work and a beautiful business belong together.
I've spent more than 25 years photographing families, and I still believe becoming exceptional means never being finished.
We refine the work. We care deeply for our clients. We charge appropriately for what we create. And we build systems that allow the business to support our lives rather than consume them.
I'm not interested in shortcuts or whatever happens to be working on Instagram this week.
I'm interested in helping you build something that lasts.
02 / THREE WAYS TO WORK TOGETHER
Start where your business needs you.
01/ The Art of Selling
The System.
Learn how to price your work, prepare clients to invest, sell artwork, lead an ordering meeting, and delivery beautifull products.
02/ Get Rooted
The Deeper Work.
A 16-week group coaching program where we refine your pricing, how you present and sell it, the client experience around it, and the marketing offers that help fill your calendar.
03/ Private Coaching
One-on-One
One-on-one support with me at your side for the specific season, problems and opportunities inside your business.
$15K, 5 SESSIONS, AND A WEEK AWAY WITH HER FAMILY.
“June was my most successful and profitable month ever: over $15k in sales from just 5 clients, all while spending a week away with my family.”
Brooke Tennant, Petite Magnolia Photography
Get Rooted Student
03 / ABOUT ME
I teach you the business I’ve been running for over 20 years.
I started photographing families in 1999. More than 25 years later, I'm still behind the camera, still fighting the daily changes of the algorithm, still working hard to make my client experience prettier than ever.
The things I teach aren't ideas I've collected about running a portrait business that could have been sourced from ChatGPT. They're the things I learned, trialed, errored and actually use inside mine.
04/ REAL RESULTS
“Her order was $3600 and profit is around $3k! Unbelievable since last year she spent only $600!
SHELLEY SHAFFER
“$2850! That is $2050 more than I would have made before I made the switch to IPS!”
CAROLINE KLARR
“Your courses have meant the world to me. I am inspired, grateful and completely in love with this next season of my life's work.”
SUZANNE KARP
05/ RESOURCES
Education, inspiration & real conversations
Podcast, resources, and free tools to help you build the business and create beautiful work your proud of.
MOST POPULAR PODCAST EPISODES
Tune in for coaching sessions, mindset kicks, business tips, and a friendly voice walking you through building your portrait business the only way you can: one step at at time.
LITTLE GIFTS FROM ME TO YOU
THE FREEBIES
